{"id":361,"date":"2018-04-22T07:52:16","date_gmt":"2018-04-22T07:52:16","guid":{"rendered":"http:\/\/www.francesconapoleone.com\/?page_id=361"},"modified":"2024-10-14T12:54:52","modified_gmt":"2024-10-14T12:54:52","slug":"vodafone-live-red","status":"publish","type":"page","link":"https:\/\/www.getalifepunk.com\/works\/vodafone-live-red\/","title":{"rendered":"VODAFONE &#8211; LIVE RED"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div id=\"x-section-1\" class=\"x-section cs-ta-center bg-image parallax\" style=\"margin: 0px;padding: 200px 0px; background-image: url(https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/livered_header.jpg); background-color: #3e495a;\" data-x-element=\"section\" data-x-params=\"{&quot;type&quot;:&quot;image&quot;,&quot;parallax&quot;:true}\"><div id=\"\" class=\"x-container max width\" style=\"margin: 0px auto;padding: 0px;\" ><div  class=\"x-column x-sm x-1-1\" style=\"padding: 0px;opacity: 0;transition-duration: 750ms;\" data-x-element=\"column\" data-x-params=\"{&quot;fade&quot;:true}\" data-fade=\"true\"><div class=\"x-text x-text-headline e361-e4 ma1-0\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h5 class=\"x-text-content-text-primary\">VODAFONE<\/h5><\/div><\/div><\/div><div class=\"x-text x-text-headline e361-e5 ma1-0\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">LIVE RED<\/h2><\/div><\/div><\/div><div class=\"x-content-area e361-e6 ma1-1\"><br><\/div><\/div><\/div><\/div><div class=\"x-section e361-e7 ma1-2 ma1-3 ma1-4\"><div class=\"x-container max width e361-e8 ma1-8 ma1-9\"><div class=\"x-column x-sm x-1-1 e361-e9 ma1-b\"><hr class=\"x-line e361-e10 ma1-c ma1-d\"\/><\/div><\/div><\/div><div class=\"x-section e361-e11 ma1-2 ma1-4 ma1-5 ma1-6\"><div class=\"x-container marginless-columns e361-e12 ma1-9 ma1-a\"><div class=\"x-column x-sm x-1-4 e361-e13 ma1-b\">&nbsp;<\/div><div class=\"x-column x-sm x-1-2 e361-e14 ma1-b\"><div class=\"x-text x-content e361-e15 ma1-g ma1-h\">Since its entrance in the Italian market as mobile company, Vodafone has conquered people\u2019s heart all around Italy; But not everywhere\u2026Rome, the capital, has always been the land of one of its main competitors: TIM. \n<P>\n<P>\nWe decided to create a storytelling that celebrated a common ground between city and brand: the attitude of approaching everyday life with passion and love.\n<P>\n<P>\nUnder the call to action \u201cLive Red\u201d we created a domination around the city, that could never pass unobserved: Take over of the tube station Termini and an OOH campaign prepared the city for an engagement format that involved the citizens to express what Rome represents for them.\n<P>\n<P>\nBy sharing their thoughts people could have the chance to win free tickets for the exclusive show with a top class lineup, held in one of the most historical and exclusive venues of the city: The Stadio dei Marmi.\n<\/div><hr class=\"x-line e361-e16 ma1-d ma1-e\"\/><\/div><div class=\"x-column x-sm x-1-4 e361-e17 ma1-b\">&nbsp;<\/div><\/div><\/div><div class=\"x-section e361-e18 ma1-2 ma1-3 ma1-4 ma1-6\"><div class=\"x-container max width e361-e19 ma1-8 ma1-9\"><div class=\"x-column x-sm x-1-4 e361-e20 ma1-b\">&nbsp;<\/div><div class=\"x-column x-sm x-1-2 e361-e21 ma1-b\"><div class=\"x-frame x-frame-video-embed e361-e22 ma1-j ma1-k\"><div class=\"x-frame-inner\"><div class=\"x-video x-video-embed\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iL6OiClMN4E\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><hr class=\"x-line e361-e23 ma1-d ma1-f\"\/><div class=\"x-text x-content e361-e24 ma1-g ma1-i\">The After Movie<\/div><\/div><div class=\"x-column x-sm x-1-4 e361-e25 ma1-b\">&nbsp;<\/div><\/div><\/div><div class=\"x-section e361-e26 ma1-2 ma1-7\"><div class=\"x-container max width e361-e27 ma1-8 ma1-9\"><div class=\"x-column x-sm x-1-1 e361-e28 ma1-b\"><span class=\"x-image e361-e29 ma1-l ma1-m\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_1760-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"x-section e361-e30 ma1-2 ma1-7\"><div class=\"x-container max width e361-e31 ma1-8 ma1-9\"><div class=\"x-column x-sm x-1-3 e361-e32 ma1-b\"><span class=\"x-image e361-e33 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_1786-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-column x-sm x-1-3 e361-e34 ma1-b\"><span class=\"x-image e361-e35 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_1942-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-column x-sm x-1-3 e361-e36 ma1-b\"><span class=\"x-image e361-e37 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2022-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"x-section e361-e38 ma1-2 ma1-7\"><div class=\"x-container max width e361-e39 ma1-8 ma1-9\"><div class=\"x-column x-sm x-1-3 e361-e40 ma1-b\"><span class=\"x-image e361-e41 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2036-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-column x-sm x-1-3 e361-e42 ma1-b\"><span class=\"x-image e361-e43 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2047-scaled.jpg\" width=\"1280\" height=\"853\" 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loading=\"lazy\"><\/span><\/div><div class=\"x-column x-sm x-1-3 e361-e68 ma1-b\"><span class=\"x-image e361-e69 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2331-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"x-section e361-e70 ma1-2 ma1-7\"><div class=\"x-container max width e361-e71 ma1-8 ma1-9\"><div class=\"x-column x-sm x-1-3 e361-e72 ma1-b\"><span class=\"x-image e361-e73 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2334-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-column x-sm x-1-3 e361-e74 ma1-b\"><span class=\"x-image e361-e75 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2369-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-column x-sm x-1-3 e361-e76 ma1-b\"><span class=\"x-image e361-e77 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2371-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"x-section e361-e78 ma1-2 ma1-7\"><div class=\"x-container max width e361-e79 ma1-8 ma1-9\"><div class=\"x-column x-sm x-1-3 e361-e80 ma1-b\"><span class=\"x-image e361-e81 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2396-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-column x-sm x-1-3 e361-e82 ma1-b\"><span class=\"x-image e361-e83 ma1-l\"><img decoding=\"async\" src=\"https:\/\/www.getalifepunk.com\/works\/wp-content\/uploads\/2020\/02\/MG_2414-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" 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We decided to create a storytelling that celebrated a common ground between city and brand: the attitude of approaching everyday life with passion and love. Under the call to action \u201cLive Red\u201d we created a domination around the city, that could never pass unobserved: &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-361","page","type-page","status-publish","hentry","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.getalifepunk.com\/works\/wp-json\/wp\/v2\/pages\/361"}],"collection":[{"href":"https:\/\/www.getalifepunk.com\/works\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.getalifepunk.com\/works\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.getalifepunk.com\/works\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getalifepunk.com\/works\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":13,"href":"https:\/\/www.getalifepunk.com\/works\/wp-json\/wp\/v2\/pages\/361\/revisions"}],"predecessor-version":[{"id":1246,"href":"https:\/\/www.getalifepunk.com\/works\/wp-json\/wp\/v2\/pages\/361\/revisions\/1246"}],"wp:attachment":[{"href":"https:\/\/www.getalifepunk.com\/works\/wp-json\/wp\/v2\/media?parent=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}