“Dentro Rio Mare” is an immersive event created to celebrate Rio Mare’s 60th anniversary, transforming the brand’s story into an emotional journey through six decades of people, places, values, and innovation. The experience began with the unmistakable “clac” of a Rio Mare can opening: a simple, iconic gesture that became the gateway to discovering everything that lives behind and within the brand.

The show unfolded through a dynamic combination of live storytelling, cinematic video content, music, and continuously evolving scenic environments. Images and voices transported the audience from the open sea to production sites and communities around the world, revealing the invisible connections between fishermen, workers, partners, and people who, every day, contribute to the same shared story. Sustainability, quality, responsibility, and respect for people and the oceans became part of a visual and emotional narrative rather than simply messages to be told.

Guided throughout the experience by Elisa Maria Bottiglieri, the audience moved between intimate stories, live conversations, evocative performances, and an acoustic musical moment, before reaching a finale dedicated to Rio Mare’s heritage and future. Personal memories and visions from the people who have shaped the brand brought the celebration to an emotional close.